Clarify your message for increased sales

As a believer called to business, your voice matters.

What you think, and how you feel about issues in your industry is highly valuable.

Sadly, this is one of the areas I see so many believers shrinking. They dilute the message for fear of ridicule and not fitting in especially if what they believe goes against the grain.

Which is precisely what makes their message potent!

That is why I created this article. So that you can take your current messaging and assess its potency. Here is what we will be discussing:

  • Benefits and outcomes of conducting a Messaging Audit
  • How your core message affects your ability to attract and sign clients
  • How to conduct an assessment of your messaging and content 

Ready? Let’s dive in!

Who do you say that I am…

They replied, Some say John the Baptist; others say Elijah; and still others, Jeremiah or one of the prophets.

But what about you?  he asked. Who do you say I am ?

Mathew 16

What’s relevant is not what others are saying, what’s important is, who do you say Jesus is in your business? Here are two questions that will help you get clarity instantly.

  • Do you see yourself as a business owner, who happens to be a Christian?
  • Or, do you see your business as an assignment from God ?

Whatever you bind on earth will be bound in heaven, and whatever you loose on earth will be loosed in heaven

Let that sink in, how would your audience be liberated to walk to their next level if you truly understood the power of your words?

Your messaging is the voice of your brand, the conduit through which you convey your core values, services, and USP. It’s the bridge that connects you to your audience and future clients.

But have you ever stopped to consider if your messaging is truly effective?

This is where a messaging audit comes in.

A messaging audit, in essence, is a thorough examination of your content. It’s a process that evaluates whether your messages are hitting the right notes, aligning with your brand identity, and speaking directly to the hearts and minds of your target audience.

Key Benefits of refining your messaging

  • Enhanced Brand Consistency
  • Makes it easier to sign clients
  • Enhanced Online Presence
  • Better Content Strategy

Here is how to clarify your messaging in 8 simple steps

1.Review your Social Media Profiles – Does your bio, profile picture, and cover photo, convey a cohesive message?

 2. Content Analysis – Review your content for the last 90 days. How does it align with your values and principles?

3. Ideal client Assessment – Dive deep into your current knowledge about your ideal clients, then look at the content you have posted for the last 90 days. How does it address the needs and desires of your ideal clients?

4. Values Integration – How well are your values woven into the fabric of your messaging ? Does it demonstrate how your faith informs your business practices ?

6. Message Clarity – How clear is your core message? Does what makes you unique come through clearly? Are your offers clear?

8. Engagement Strategies – How does the way you interact with your audience through comments and direct messages, support your business goals ? 

9.Client Acquisition – Are you attracting and signing clients consistently?

Wrapping up

There you have it, Answering these questions honestly and thoroughly will give you a big picture view of the effectiveness of your message and what you can do to improve it.

If you would like me to do this assessment for you snag one of my complimentary audits below.

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